If you've been living under a cock, you may not know that Milo Ventimiglia has been stepping out in West Hollywood, CA for the past month wearing the shortest shorts in recorded history. The paparazzi have been eating up Milo's yummy thighs and hint of bulge, but until yesterday, the forty-three-year-old This Is Us heartthrob hadn't addressed his bizarre fashion choice.

Milo isn't the type of celebrity to actively seek the limelight, which makes his ostentatious choice of sportswear all the more perplexing. What IS she doing?

It turns out that Milo's entire short shorts story was nothing more than a branding deal. That's right. After weeks of stirring buzz in his short shorts, Milo addressed his bold fashion choice for the first time by posting a pic of the shorts to Instagram with the caption:

Ride em high kids. West Hollywood, CA. MV

Innocent enough, right? However, if you click on the pic's tags you'll see that the sportswear brand asrv gets a shoutout from Milo. We don't have proof that this was all a brand deal, but it sure smells lucrative to us. Get that cash Milo!

If you're interested in Milo's finances, then you'll be happy to know he delivered the money shot in the 2008 movie Pathology. While rolling over naked, Milo brought one of the best A-list butthole shots to date. The paparazzi wishes!

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Milo Ventimiglia in Pathology

Nude, butt, butthole, straight 00:46:15 Milo ravishes his chick on the floor while ravishing us with his butt and a clear shot at his butthole. Nice! (46 secs)