More like 10 Rules For Falling In Lust! The Italian romantic comedy 10 Rules For Falling In Love (2012) is about the generational gap in finding loving relationships as told through an insensitive father and a son yearning for knowledge. Pops believes that women can be easily persuaded by smooth talking and maybe a couple of cheesy pickup lines, and his malleable son is ready to try anything. Through Rules we realize that love is more complicated than the father makes it out to be. There’s nothing complicated about the feelings you’ll have below the belt when you see a boxer-clad Giulio Berruti flaunt his amazing muscles!